Right in the middle of London, Sacred Gold's tattoo artists aren't just doing tattoos – they're creating proper art using colour techniques that make all the difference. Behind every vibrant sleeve, delicate watercolour piece, or bold traditional tattoo lies a sophisticated understanding of colour theory that transforms good tattoos into exceptional ones. Here's how our team thinks about colour when creating your next piece.

The Science Behind the Art

At Sacred Gold, our approach to colour begins with understanding its fundamental principles. Colour theory isn't just artistic preference—it's a science that our artists have mastered through years of dedicated practice.

"Colour isn't something we simply add to a design," explains Edyta, one of Sacred Gold's artists specialising in neo-traditional work. "It's an integral part of the storytelling process. The right palette can bring specific emotions, create depth, or make certain elements pop in ways linework alone never could."

The Colour Wheel: Our Artists' Most Trusted Tool

The traditional colour wheel might seem basic, but it remains the foundation upon which our artists build their colour strategies:

• Primary colours (red, blue, yellow): These form the basis of all other colours

• Secondary colours (green, orange, purple): Created by mixing primary colours

• Tertiary colours: The rich in-between shades that add nuance and complexity

Sacred Gold artists consider complementary colours (those opposite each other on the wheel) when seeking dramatic contrast, while analogous colours (those adjacent to each other) create harmony and flow in larger pieces.

Skin Tone Considerations: The Sacred Gold Approach

Perhaps the most crucial aspect of colour selection in tattooing—and one where Sacred Gold artists truly excel—is working with different skin tones.

"Understanding how pigments interact with varying skin undertones is essential," notes Marie, our resident realism specialist. "What looks vibrant on one skin type might appear dull or distorted on another. We always consider our clients' natural skin shade"

This customised approach includes:

• For cooler undertones: Enhanced blues and purples, carefully selected reds that won't shift toward orange

• For warmer undertones: Rich earthy tones, specially formulated yellows that maintain their vibrancy

• For neutral undertones: A broader palette with subtle adjustments to maintain true colour representation

Colour Psychology in Custom Designs

At Sacred Gold, we believe tattoos are deeply personal expressions. Our consultation process often includes discussions about the psychological impact of different colours:

• Reds evoke passion, energy, and strength

• Blues create calm, trust, and stability

• Greens represent growth, harmony, and natural elements

• Purples suggest creativity, wisdom, and spiritual connection

• Yellows convey optimism, clarity, and warmth

"Sometimes clients come in with specific colour requests without realising how those shades might influence the overall impact of their tattoo," shares Matt, who specialises in gore inspired by traditional Japanese tattoos. "Part of our expertise is guiding them toward a palette that not only looks stunning but also reinforces the meaning behind their chosen design and matches with the cultural approach"

Technical Mastery: Layering and Saturation

Creating dimensional, long-lasting colour tattoos requires technical proficiency that goes beyond artistic skill—it demands an understanding of how pigments settle and age in the skin.

Sacred Gold artists are renowned for their layering techniques that create:

• Depth perception through strategic colour placement

• Dynamic transitions between hues that maintain definition

• Rich saturation without trauma to the skin

• Highlights and shadows that make designs appear three-dimensional

"The difference between average colour work and exceptional colour work often comes down to patience," explains Shanji, whose colour pieces showcase masterful colour blending. "At Sacred Gold, we take the time needed to build colours properly, ensuring they not only look spectacular when fresh but maintain their integrity for years to come."

Colour Longevity: The Sacred Gold Promise

While all tattoos change somewhat over time, our colour selection process always considers how different pigments age in the skin. We prioritise:

• High-quality, professionally formulated inks with proven stability

• Colours that maintain their intended relationships as they settle and mature

• Strategic use of black for contrast and definition that preserves colour integrity

• Appropriate saturation levels for each pigment based on placement and skin type

"We want our clients' tattoos to look beautiful not just when they walk out our door, but for decades to come," says Marie, whose colour realism work attracts clients from across the UK and Europe. "That sometimes means advising against certain colour combinations or suggesting alternatives that will stand the test of time."

The Sacred Gold Difference: Consultation and Customisation

What truly sets Sacred Gold apart is our collaborative approach to colour selection. During consultations, our artists often create digital mockups showing different colour options, helping clients visualise their finished piece before committing to specific shades.

"Education is a huge part of what we do," emphasises Shanji. "We want clients to understand why we're suggesting certain colours and how those choices will affect both the immediate and long-term appearance of their tattoo."

Final Thoughts: Colour as Expression

At Sacred Gold, we believe colour is more than decoration—it's a form of communication. Whether you're drawn to the bold traditional American tattoos, the subtle washes of watercolour techniques, or the precise realism of portrait work, our artists have the colour theory expertise to bring your vision to life in its most vibrant, authentic form.

Ready to discover how colour can transform your tattoo concept? Book a consultation with one of our colour specialists today and experience the Sacred Gold difference for yourself.

Contact us: +40 02036687641 Email: sacredgoldart@gmail.com  Location: Unit 74, Coal Drops Yard, N1C 4DQ